In November of 2016, I was promoted to be the Vice President of International for Carter’s, OshKosh, and Skip Hop where I have responsibility for our international business outside of North America.
Before I get into the details of the international business, a little context on Canada and Mexico. In 2011 Carter’s acquired its Canadian licensee and in 2017 Carter’s acquired its Mexican licensee. These acquisitions were existing wholesale customers and the acquired businesses became subsidiaries of CRI. Canada and Mexico now operate as divisions of Carter’s North American Retail group.
The Carter’s international business is a diverse and widely distributed operation. We now have partners representing us in almost 100 countries with over 1,000 points of sale around the world. The primary business model is we sell product wholesale to partners who then represent us locally with free standing stores, eCommerce sites, and their own wholesale distribution businesses.
We have country partners all over the world including Brazil, Chile, Europe, Indonesia, China, India, and the Middle East. There are not many major markets where we do not have some type of presence. I have overall P&L responsibility for the division and am involved in all aspects of the business including Sales, eCommerce, Marketing, Merchandising, and Operations.
I spend a lot of time in the air and on the road. With two little kids at home, this can be difficult but my wife Crystal is incredibly supportive. I do have to remind myself that there are very few people who get to see as much of the world as I have. Over the past 3 years, I have been fortunate to have visited 35+ countries where we are represented. Delta is my hometown airline and they do a great job of getting me to most places that I need to go!
Below are some pictures of the international stores and websites that we have opened in 2019
Russia eCommerce – cartersoshkosh.ru
India eCommerce – firstcry.com