Job Posting: Online Marketing Manager – Atlanta

UPDATE: This position has been filled!

I have an open position on my team at Astral Brands:

Astral Brands is seeking an Online Marketing Manager to manage specific online marketing programs – including paid search, natural search, e-mail and affiliate marketing – for its Health & Beauty brands. (Aloette, PurMinerals, and CosMedix)

Health & Beauty Products Paid Search
Direct the overall strategy of the paid search marketing program, and manage over 100,000 keywords on the three major search engines: Google, Yahoo and MSN.

Health & Beauty Products E-Mail Program
The Online Marketing Manager will need to direct the strategy of the e-mail programs for the Health & Beauty Products brands. In addition, the Online Marketing Manager will need to write up the Creative Briefs, make content and design recommendations, work with the executive team on the approval process, and QA the final emails that come through. Each brand will have a minimum of two emails per week.

Health & Beauty Products Natural Search
The Online Marketing Manager will need to optimize the content on the current web sites, as well as write the title tags, meta description and meta keywords for all new pages. In addition, the Online Marketing Manager will need to oversee a copywriter responsible for writing and posting specific content pages on each brand.

Health & Beauty Products Affiliate Marketing Program
The Online Marketing Manager will need to direct the strategy of the affiliate marketing programs for all web sites, and manage Performics on a day-to-day basis. The Online Marketing Manager will work with the executive team to make recommendations on exclusive affiliate promotions and other ways to boost affiliate traffic.

Job Requirements:
– Bachelor’s degree in Marketing, Business, English, or related field.
– 4+ years of experience managing online marketing programs.
– Experience in the beauty industry is preferred, but an interest is required

To apply send a cover letter and resume to: onlinemarketing (at) astralbrands dot com

Bazaarvoice Social Commerce Summit

I was in Austin last week for the Social Commerce Summit hosted by Bazaarvoice. They put on a great show with a good selection of keynote speakers and client case studies. Sam Decker just posted a great recap of the event on the Bazzarvoice Blog.

I brought Bazaarvoice into Home Depot and really enjoy working with these folks. We just signed on at Astral for both Pur Minerals and Aloette. We should have Ratings & Reviews and Ask & Answer live in the next couple months!

Astral Update

So far the new job is going well. I have been busy getting up to speed on all things cosmetics and skin care which my family and friends find highly amusing! We just launched the new Pur Minerals website last week:

It is a custom built Ruby on Rails eCommerce platform!

If you have not tried Pur Minerals head over to and order a starter kit. All the women in my family have converted! We also have a free shipping promotion for Memorial Day right now!

Leaving Home Depot

I just updated my LinkedIn profile so I thought I had better get a post up on the blog!

After two and a half years I am leaving Home Depot this Friday to be the Director of Ecommerce for

So who is Astral Brands?

” Astral Brands is an innovator in the creation and management of consumer lifestyle brands with a business offering that is focused on two core sectors: Astral Health and Beauty and Astral Foods (featuring gourmet food items and large-scale perishable shipping). The Company was established in 1978 and operated as a public company until it was acquired and privatized in 1999 by Christie and Robert Cohen. Headquartered in Atlanta, Georgia, Astral Brands has 350 employees in North America”

I am going to be heading up the Ecommerce operations for the Health and Beauty division:

I now have Cosmetics to add to the lineup of Snowboards, Gardening Equipment, and Tools on my resume! I start on February 4th!

Updating Your Ressume

During my senior year at BC we had a speaker series where alums would come and speak about various career topics. One of the best pieces of advice I got from that series was to to make sure you update our resume once a year. Updating your resume can seem like a chore, but it is essential to go through the exercise and note your accomplishments. As we kick off the new year make sure you have a current copy of your resume. You never know when a recruiter is going to call you with the next hot job!